Standard Motor Cars

A Kinross Advert For Standard Motor Cars, cir 1936


The     Flying     Standard
      BRITAIN'S  WONDERFUL  NEW  CAR

Seats six in comfort within the wheelbase.  Brilliant
Performance.  Economical to run.  70 to 80 m.p.h.
according  to  model.   Most luxurious equipment.
D.W.S. Permanent Jacking System.  Two compart-
ment locker in tail.
Telescopic  Steering  Column.    Low  running  cost.
Britain's most beautiful and roomiest car at the price.

FLYING STANDARD 12 H.P. 4-CYL., £259
                16 H.P. 6-CYL., £299
                20 H.P. 6-CYL., £315
  COME FOR A THRILLING TRIAL RUN TO-
WM.     KINROSS     &     SONS
  Established 1802.    Appointed Makers to the Queen 1838.
PORT STREET : Standard Agents : STIRLING
Phone 309.                                            Grams, 'Kinross'
Models made by J.Ivester Lloyd, of Linsdale, Leighton Buzzard.

An advert for Standard Motor Cars, cir 1936



  Yesterday, the stagecoach & the galloping chaise represented the peek of comfort & speed to travel.  To-day, Standard Cars.
“Count them on the Road”


Flying Twelve
Standard Flying Twelve

This range of sidevalve 12hp, 16hp and 20hp Flying Standards was part of the Standard model line-up launched in autumn 1935 for the start of 1936, the Flying Sixteen and Flying Twenty having six cylinders.  Later in October 1936 the 20hp Flying Twenty V8 was introduced with a waterfall grille.  The Flying Standard represented the high point of contemporary fashion in car design, in the era of streamlining.  Standard Motor Cars were made at their, now demolished, factory at Canley in Coventry.  The general manager of Canley responsible for the introduction of the Flying Standard was the temperamental Captain John Black.  He was renowned as the most generous employer in the motor industry, offering his workers higher wages and better fringe benefits than any competitor; unkind critics claimed he bribed his workforce.  During the 1930s, Standard cars were always just a little upmarket from Austin and Morris in terms of specification and price.  The Standard chassis was used by specialist coachbuilders: Swallows produced the SS designed by William Lyons with the first Jaguar being introduced in 1936.

DHC Police Standard
Photograph courtesy of Andrew Burley & The Standard Car Review
 

This is a photo of an Avon bodied Standard in Drop Head Coupé form; unfortunately none survive.  Standard introduced their own DHC Flying Standards for 1937, but these were not built with the Flying Twenty model.  The stern looking police officer in the back looks as if he is operating an early form of speed trap device.

1936 Standard Interior
The interior of a 1936 Flying 12

In 1938 all the Flying Standards were fitted with the new waterfall grille, and in October independant front suspension was introduced.  The Flying Standards were continued up until 1939 when WWII brought on the production of utility vans, pickups and ambulances.  After the war production of the smaller cars resumed without the Flying Standard name, until the Standard Vanguard was launched in 1947.

Standard Vanguard
Sir John Black on a Standard Vanguard

For more information on Standard Motor Cars please visit the following sites:



Works History Index See The Carriages.